Aptly named, the “Own Your Internship” campaign includes posters designed with exciting typography and tips on how to go above and beyond at students’ internships. This set of advertisements helps prepare them for greatness, while also showing off the dedication the Kutztown University has for giving students the best possible education. Made with reckless abandon, these typographic posters are stylized to attract attention from the audience. They utilize the KUCD colors to keep the brand consistent and are paired with a sleek and simple sans-serif font. A vision of minimalism and modernity.